POEMA is a European decorative coatings brand developed and promoted by Pioneer Oriental in Taiwan. More than a product line, POEMA represents a complete ecosystem of Italian mineral finishes, microcement systems, technical training, artisan support, and brand co-creation.
Since 2012, Pioneer Oriental has built one of Taiwan's most respected decorative coating practices—working with over 100 design studios, completing 25+ showcase projects, and representing five premium European brands across the region.
POEMA draws on this deep material expertise and Italian manufacturing excellence to offer a curated system of decorative coatings, seamless surface systems, and mineral wall finishes designed for the international market.
We are not looking for buyers. We are looking for partners who share our belief that beautiful materials deserve skilled hands and thoughtful application.
This proposal invites you to explore a Co-Creation Partnership with POEMA—a framework designed to support your expansion from microcement into the broader world of European decorative coatings, backed by training, brand support, and Taiwan artisan expertise.
POEMA would like to work with you not only as a product partner, but as a long-term market development collaborator. Together, we envision building:
Expand beyond microcement into Italian decorative coatings, mineral finishes, metallic effects, and high-end design wall systems.
Access premium decorative techniques that command higher project value in luxury residential, hospitality, and commercial interiors.
Build a material experience space that speaks to designers and clients through texture, not just words.
Represent a European-registered brand with professional materials, visual content, and a recognized technical identity in Singapore.
POEMA supports partners not only with materials, but with knowledge, visual content, technical know-how, project experience, and a creator-based brand ecosystem.
Singapore's design landscape is maturing rapidly. Architects and interior designers are seeking authentic European material solutions that go beyond standard coatings—materials with depth, texture, and story.
POEMA addresses this market opportunity with:
You do not need to master every decorative technique from the beginning. Start with what you know, and expand into higher-value projects with our training and artisan support.
Through POEMA, you can begin offering a broader range of high-end finishes to your clients:
Ultra-matte velvet textures, soft mineral surfaces, and lime-based artistic finishes.
Brushed sand metallics, rust and oxidized visual effects, and multi-color metallic coatings.
Complete microcement-compatible floor systems with professional primer, base, finish, and seal layers.
We understand you are already experienced in microcement. POEMA's product strategy is designed so you can enter the system gradually:
These are closest to your current microcement experience—seamless mineral surface systems with familiar application logic:
These products can be introduced through training and sample wall development:
These finishes may require specialist technique or initial artisan support from Taiwan:
You gain access to a complete brand system, not just materials:
Each POEMA product is manufactured in Italy using authentic mineral and decorative coating formulations. The system is designed to work as an integrated solution—from substrate preparation through to final protection.
| Product | Description | Package | Category |
|---|---|---|---|
| Primers & Bonding | |||
| Quartz Primer | Universal bonding primer for all POEMA systems | 15L / 2.5L | Primer |
| PietraPrimer | Dedicated floor system primer | 2.5L | Floor Primer |
| Decorative Wall Finishes | |||
| Nebbia | Ultra-matte velvet-soft mineral finish with powder-like surface | 2.5L | Mineral Wall |
| Serica | Silk-effect decorative stucco with subtle light-catching surface | 2.5L | Decorative Wall |
| Sabbia | Soft-ripple cloud-satin metallic sand effect | 2.5L | Metallic Decorative |
| Ember | Multi-color metallic with oxidized rust visual effect | 2.5L | Metallic Decorative |
| Sfumato | Soft volcanic-mineral surface with chalky lime-washed depth | 20 kg | Mineral Wall |
| Encausto Fiorentino | Traditional lime-based decorative finish | 20 kg | Lime-Based Decorative |
| Pietra Floor System | |||
| PietraFloor Base | Seamless floor base layer | 18 kg | Floor Base |
| PietraFloor Fine | Seamless floor finish layer | 15 kg | Floor Finish |
| Sealers & Protection | |||
| PietraSeal 1K | Intermediate seal coat | 2.5L | Sealer |
| PietraFinish 2K | Two-component top finish (A+B) | 2.5L | Top Coat |
First product order to activate International Distributor Pricing and the full Co-Creation Partnership support package.
Because POEMA is committed to supporting you as a serious launch partner—not simply a material buyer—a first order of EUR 50,000 unlocks the complete partnership framework:
Condition: First product order EUR 50,000
Currency: EUR
Shipping: Direct shipment from Italy to Singapore
Freight / taxes / customs / insurance / local delivery: Excluded
| POEMA Product | Description | Package | Distributor Price (EUR) |
|---|---|---|---|
| Primers & Bonding | |||
| Quartz Primer | Universal bonding primer | 15L | € 74.48 |
| Quartz Primer | Universal bonding primer | 2.5L | € 14.00 |
| Decorative Wall Finishes | |||
| Nebbia | Ultra-matte velvet mineral finish | 2.5L | € 51.80 |
| Serica | Silk-effect decorative stucco | 2.5L | € 42.00 |
| Sabbia | Cloud-satin metallic sand effect | 2.5L | € 44.80 |
| Ember | Multi-color metallic rust effect | 2.5L | € 30.80 |
| Sfumato | Volcanic-mineral lime-washed surface | 20 kg | € 49.70 |
| Encausto Fiorentino | Lime-based decorative finish * | 20 kg | € 44.80 |
| Pietra Floor System | |||
| PietraPrimer | Floor system primer | 2.5L | € 25.20 |
| PietraFloor Base | Seamless floor base layer | 18 kg | € 72.80 |
| PietraFloor Fine | Seamless floor finish layer | 15 kg | € 61.32 |
| Sealers & Protection | |||
| PietraSeal 1K | Intermediate seal coat | 2.5L | € 22.40 |
| PietraFinish 2K | Two-component top finish (A+B) | 2.5L | € 65.80 |
* Product name to be confirmed before order finalization. The above prices are offered as POEMA International Distributor Prices for the Singapore Co-Creation Partnership launch. Packaging details and technical documentation may be further confirmed before order finalization.
Products will be shipped directly from Italy to Singapore. The transaction may be arranged under POEMA / Pioneer Oriental through a triangular trade structure, depending on export, invoicing, and logistics requirements.
| Item | Terms |
|---|---|
| Shipping Origin | Direct shipment from Italy |
| Destination | Singapore |
| Currency | EUR |
| Trade Structure | May be arranged through triangular trade under POEMA / Pioneer Oriental |
Excluded from price list: International freight, import duties, local taxes, customs clearance fees, insurance, local delivery in Singapore, and any special documentation or certification costs, unless separately agreed.
POEMA's training pathway is designed to be practical, not intimidating. Each stage builds on the previous one, and the pace is adapted to your market development timeline.
In Taiwan, Pioneer Oriental develops applicators and creators not only as customers, but as long-term creative partners. This same philosophy extends to POEMA's international partnerships.
The POEMA co-creation model includes:
For Singapore, POEMA would like to introduce this same model. Over time, you may become:
Built through product understanding, project quality, visual presentation, market communication, and sustained cooperation.
Brand Ambassador status is not only about sales volume. It is built through product understanding, project quality, visual presentation, market communication, and long-term cooperation.
POEMA's market development model has been built and refined over 13 years of Pioneer Oriental's work in Taiwan. This is not a theoretical framework—it is a working system.
Texture displays, sample boards, material experience sessions, designer visits, and client presentations in dedicated showroom spaces.
Teaching designers to understand decorative coatings, choose the right material for each space, and communicate technical possibilities through samples.
From product introduction through advanced techniques, site evaluation, quality control, and long-term artisan mindset development.
Collaborative posts, project storytelling, before/after content, material close-ups, brand reposting, and creator tagging for selected project exposure.
Completed projects become marketing assets. Strong projects become published case studies that help designers and clients understand material value.
Skilled partners receive deeper brand connection, visibility, and recognition. Brand ambassadors help build market trust through documented real projects.
POEMA can help you plan and develop a material experience space that speaks directly to designers and clients through texture and craft.
Planning support includes:
A well-designed showroom or sample wall is not only a display area. It becomes a sales tool, a training tool, and a visual language for designers.
Note: Actual showroom construction, Taiwan artisan travel, local labor, materials, tools, and other execution costs are quoted separately based on project scope.
For projects that require higher-level decorative coating skills, POEMA Taiwan can arrange experienced artisan support to Singapore.
Luxury feature walls, master bedroom accent surfaces, living room statement walls.
Boutique retail spaces, restaurants, bars, hotel lobbies, corporate reception areas.
Metallic or rust effect walls, showroom installations, complex custom textures.
Per artisan per working day
The following items are excluded and will be quoted separately based on actual project requirements:
Minimum working days may apply depending on project type. Final arrangement will depend on project schedule, site condition, surface area, and technical requirements. Sample approval is recommended before full project execution.
This proposal is designed as a launch partnership and does not include exclusive distribution rights for Singapore at this stage.
However, POEMA values early partners deeply. We understand that the first partner in any market takes a risk and makes a commitment that later entrants do not.
Future market priority, deeper authorization, or expanded cooperation may be discussed based on sales performance, project quality, training progress, and long-term commitment.
We believe the best way to build toward exclusivity is through demonstrated market development, consistent project quality, and genuine brand representation—not through contractual restriction alone.
A strong partnership is built on mutual respect and shared commitment. POEMA values partners who demonstrate:
This is not a list of restrictions. It is a shared understanding of how we work best together.
| Partnership Name | POEMA Singapore Co-Creation Partnership |
| Partner Role | Authorized Distributor & Technical Co-Creation Partner |
| Exclusivity | Not included at this stage; future priority may be discussed |
| First Order Requirement | EUR 50,000 |
| Currency | EUR |
| Shipping | Direct shipment from Italy to Singapore |
| Trade Structure | May be arranged under POEMA / Pioneer Oriental through triangular trade |
| Distributor Pricing | POEMA International Distributor Prices as listed |
| Freight / Tax / Customs | Excluded; quoted or handled separately |
| Training | Basic product and application training included as partnership support |
| Showroom Support | Planning support included; execution cost quoted separately |
| Taiwan Artisan Support | SGD 250 per artisan per day |
| Artisan Travel & Costs | Excluded; quoted separately per project |
| Brand Support | Brand materials, product info, social media & case co-creation |
| Future Path | Brand Ambassador / Technical Partner development |
Confirm the first product order direction and target product mix most suitable for the Singapore market.
Arrange the first training session and product orientation—remotely or during a visit to Taiwan.
Plan showroom or sample wall requirements and identify an initial display strategy.
Confirm shipping, invoicing, and triangular trade structure details.
Prepare sample content and brand materials for the Singapore market launch.
Identify first potential projects for Taiwan artisan support or co-creation case study.
Begin building toward a stronger POEMA presence in Singapore together.
We believe Singapore is a strong market for high-quality mineral finishes, microcement systems, and European decorative coatings.
With your local project experience and POEMA’s material, training, brand, and artisan support, we see a valuable opportunity to create something lasting—not just a business arrangement, but a shared commitment to craft, quality, and growth.
Pioneer Oriental / MODERNEAST CO., LTD.
Taiwan · Established 2012 · 5 European Premium Brands · 175+ Products · 100+ Design Studio Collaborations
info@poemapaint.com · poemapaint.com